Privacy Policy

Naluxe respects your privacy and handles personal data in accordance with the General Data Protection Regulation (GDPR/AVG) and other applicable privacy laws.

This Privacy Policy explains how we collect, use, store, and share personal data when you visit naluxe.store, create an account, purchase products, apply as a vendor, submit a custom sneaker request, subscribe to marketing, or contact us.

Who is responsible for your data?

Business name: Naluxe
Website: https://naluxe.store
Email: support@naluxe.store
Phone: +31 6 35647973
Business address: Eilandenweg Capelle Aan Den Ijssel
KVK number:96672773
VAT number:NL005224010B77

Naluxe is the data controller for personal data processed for the operation and administration of the marketplace.

Independent marketplace vendors may also act as separate data controllers for personal data they receive to fulfil orders, provide customer service, manage returns, or meet legal obligations.

Personal data we collect

Depending on how you use Naluxe, we may collect:

Account and identity information

Full name
Username
Email address
Password in encrypted form
Account type and role
Date of account creation
Login and account activity

Contact and address information

Billing address
Shipping address
Country and region
Telephone number
Email address

Order and payment information

Products ordered
Order number
Prices, discounts, taxes, and shipping costs
Order and delivery status
Payment status
Refund and dispute information
Transaction references

Complete card and banking details are normally processed by authorised payment providers and are not stored directly by Naluxe.

Vendor information

When someone applies to sell through Naluxe, we may collect:

Personal and business name
Contact information
Store name and description
Business registration information
Tax or VAT information
Bank or payout details
Product listings and images
Vendor application and approval history
Commission, order, and payout records
Identity or verification documents where required

Custom sneaker request information

We may collect:

Name
Email address
Phone number
Sneaker type and size
Preferred colours
Design description
Inspiration-image links
Quote, approval, and communication history

Customer-service information

We may collect messages, complaints, support requests, photographs, attachments, order details, and other information you send to us.

Marketing information

If you subscribe to our newsletter, we may collect:

Email address
Subscription date
Consent record
Campaign engagement, such as opens or clicks
Unsubscribe status

Technical and website information

We may automatically collect:

IP address
Browser and device type
Operating system
Referring website
Pages viewed
Date and time of visits
Cookie and session identifiers
Login, security, and error logs

How we collect personal data

We collect information:

Directly from you
When you create an account
When you place or manage an order
When you apply to become a vendor
When you submit a custom sneaker request
When you contact customer support
When you subscribe to marketing
Automatically through cookies and website technologies
From marketplace vendors involved in your order
From payment, delivery, hosting, fraud-prevention, and technical service providers

Why we process personal data

We process personal data for the following purposes:

Operating customer accounts

To create, maintain, secure, and manage customer and vendor accounts.

Legal basis: performance of a contract and our legitimate interest in operating a secure marketplace.

Processing orders

To accept orders, process payments, arrange delivery, provide order updates, manage returns, and issue refunds.

Legal basis: performance of a contract and compliance with legal obligations.

Operating the marketplace

To review vendor applications, manage vendor accounts, publish products, calculate commissions, facilitate payouts, resolve disputes, and enforce marketplace rules.

Legal basis: performance of a contract, compliance with legal obligations, and legitimate interests.

Custom sneaker requests

To review design requests, communicate with customers, prepare quotations, obtain approval, and fulfil accepted custom orders.

Legal basis: steps taken at the customer’s request before entering a contract and performance of a contract.

Customer support

To answer questions, investigate complaints, resolve problems, and protect customer and vendor rights.

Legal basis: performance of a contract, legal obligations, and legitimate interests.

Payments, fraud prevention, and security

To verify payments, prevent fraud, investigate suspicious activity, protect accounts, and maintain website security.

Legal basis: legitimate interests and compliance with legal obligations.

Legal and accounting obligations

To maintain invoices, tax records, payment records, transaction histories, and other documents required by law.

Legal basis: compliance with legal obligations.

Marketing and newsletters

To send promotions, new-product announcements, marketplace updates, and other marketing communications where you have subscribed or where otherwise legally permitted.

Legal basis: consent or, where legally permitted, legitimate interests.

You may unsubscribe at any time using the link in a marketing email or by contacting us.

Website improvement and analytics

To understand how the website is used, measure performance, troubleshoot errors, and improve services.

Legal basis: consent where required for non-essential cookies, and legitimate interests for necessary security and operational information.

Automated decision-making

Naluxe may use automated tools to detect fraud, suspicious transactions, unusual account activity, spam, or security threats.

We do not intend to make decisions that produce significant legal effects based solely on automated processing without appropriate safeguards.

Where applicable, you may request human review of a decision.

Who receives personal data?

We may share relevant personal data with:

Independent vendors responsible for fulfilling an order
WooCommerce and marketplace-service providers
Mollie or other payment processors
Banks and financial institutions
Shipping and delivery companies
Hosting, cloud-storage, and security providers
Email and newsletter providers
Form and customer-support providers
Analytics and website-performance providers
Accountants, legal advisers, insurers, or auditors
Government agencies, regulators, courts, or law-enforcement authorities where legally required
Buyers or successors if the business is sold, merged, or reorganised

We share only the information reasonably necessary for the relevant purpose.

We do not sell personal data.

Payment information

Payments may be processed by Mollie or another authorised payment provider.

The payment provider may collect payment-card, banking, identity, fraud-prevention, and transaction information under its own privacy policy.

Naluxe normally receives payment status, transaction references, payment method, and refund information rather than full payment credentials.

Marketplace vendors

When you purchase from an independent vendor, that vendor may receive information needed to fulfil the order, including:

Customer name
Delivery address
Contact details where necessary
Products ordered
Order notes
Return or complaint information

Vendors may use this data only for order fulfilment, customer service, returns, legal compliance, and other permitted marketplace purposes.

Vendors must not use customer data for unrelated marketing without a valid legal basis.

Cookies

Naluxe uses cookies and similar technologies.

Necessary cookies

These support essential functions such as:

Shopping carts
Checkout
Account login
Security
Fraud prevention
Session management
Language or basic preferences

Necessary cookies may be used without consent where legally permitted.

Optional cookies

Analytics, advertising, personalisation, or social-media cookies will be used only where a valid legal basis exists and consent is required.

You can manage optional cookies through the cookie banner or browser settings.

More detailed information may be provided in a separate Cookie Policy.

Marketing communications

We send promotional emails only where permitted by law.

When you subscribe:

Your consent is recorded
You can unsubscribe at any time
Every marketing email should contain an unsubscribe link
Unsubscribing does not affect essential order or account messages

We may still send non-marketing communications concerning orders, payments, security, legal notices, or account administration.

International data transfers

Some service providers may process data outside the European Economic Area.

Where personal data is transferred internationally, we use appropriate safeguards where required, such as:

An adequacy decision
Standard Contractual Clauses
Other legally recognised transfer mechanisms
Additional security measures where necessary

You may contact us for more information about applicable safeguards.

How long we retain personal data

We keep personal data only for as long as necessary for the relevant purpose or as required by law.

Typical retention periods may include:

Account information: for the duration of the account and a reasonable period afterward
Orders, invoices, payment, and tax records: generally at least 7 years where required by Dutch tax law
Customer-support correspondence: normally up to 2 years after the matter is closed, unless longer retention is necessary
Vendor records: for the duration of the vendor relationship and the legally required period afterward
Unsuccessful vendor applications: normally up to 12 months unless legal or security reasons require longer retention
Custom sneaker requests that do not result in an order: normally up to 12 months
Marketing consent records: for as long as the subscription remains active and afterward as needed to prove consent or honour an objection
Security logs: for a limited period appropriate to security and fraud-prevention needs
Abandoned carts: for a limited marketing or operational period where legally permitted

Data may be retained longer where required for legal claims, fraud investigations, disputes, or regulatory obligations.

Data security

We use reasonable technical and organisational measures designed to protect personal data, including:

HTTPS encryption
Access controls
Strong authentication
Restricted administrator access
Security monitoring
Software updates
Backups
Payment processing through authorised providers
Internal permission and audit controls

No online system is completely risk-free. Users should protect their passwords and notify us immediately of suspected unauthorised access.

Your privacy rights

Subject to applicable law, you may have the right to:

Access your personal data
Correct inaccurate or incomplete information
Request deletion
Restrict processing
Object to processing
Receive certain data in a portable format
Withdraw consent
Object to direct marketing
Request human review of certain automated decisions
File a complaint with a supervisory authority

Withdrawing consent does not make earlier lawful processing invalid.

To exercise your rights, email support@naluxe.store.

We may request information to verify your identity before completing a request.

We aim to respond within the period required by law, normally within one month.

Complaints

Email: support@naluxe.store
Phone: +31 6 35647973

You also have the right to complain to the Dutch supervisory authority:

Autoriteit Persoonsgegevens

Children

Naluxe is not intended to knowingly collect personal data directly from children who cannot legally provide consent.

People under 18 should use the marketplace only with the involvement of a parent or legal guardian where required.

If you believe a child has provided personal data improperly, contact us so we can investigate and take appropriate action.

External links and third-party services

The website may contain links to vendor websites, social-media platforms, payment providers, delivery services, or other third parties.

Those organisations have their own privacy practices. Naluxe is not responsible for the privacy policies of external websites or services.

Changes to this Privacy Policy

We may update this Privacy Policy when our services, technologies, providers, or legal obligations change.

The updated version will be posted on this page with a revised “Last updated” date.

Where required, material changes will be communicated separately.

Contact

For questions or privacy requests, contact:

Naluxe
Email: support@naluxe.store
Phone: +31 6 35647973
Business address:Eilandenweg Capelle Aan Den Ijssel
KVK number:96672773
VAT number: NL005224010B77